Digital marketing is a way to promote a product or service and to reach an audience. You can use digital channels to promote your business, including search engines, social media, and display advertising. The goal of these methods is to drive traffic to your website. Typically, they are more affordable than traditional marketing methods.
Before starting a digital marketing campaign, it is important to understand your audience. Whether you’re promoting a new product or service or announcing an upcoming event, you need to determine who you want to reach. This is also the time to establish a marketing strategy and set measurable goals. Here are some common metrics to keep track of:
Traffic: This is the number of people who visit your site. A large part of your goal is to encourage visitors to take action, whether that is purchasing a product, signing up for an email list, or sharing your content. While Google Analytics is the most popular tool for tracking these metrics, there are several others that can help you with the task.
Leads: These are individuals who have expressed interest in your product or service and who are ready to buy. There are several ways to get leads, including email marketing, social media, and paid ads. One of the most effective methods is to build a content library. Content can be shared as social media posts, blog posts, or email marketing publications. By creating a library, you can promote your brand’s authority and grow your website’s profile.
Conversions: Your goal is to convert these leads into customers. The conversions may be transactional or non-transactional. If you’re able to convince visitors to purchase a paid product or service, you’ll get a return on your ad spend.
Analytics: Metrics like bounce rates, average time spent on your site, and click-through rate can give you a clear picture of how users are interacting with your website. These can be used to develop a more personalized experience for your customers.
Social Media: Social media is an easy way to interact with your customers. You can create an account for free and post on different platforms. Using social media allows you to connect with customers in a variety of geographic areas and time zones. Unlike billboards, which can’t tell you how many people see them, you can measure how many clicks your posts receive.
Cost: Depending on the level of marketing you’re doing, you can spend anywhere from zero to thousands of dollars per month on digital marketing. This is dependent on the amount of work you’re doing, your message, and your marketing tactics. To figure out the right pricing for your digital marketing, consider your audience and your goals.
Digital marketing is an incredibly effective way to increase your web traffic and to promote your products or services. It’s also a great way to test your messages and offers and to get real-time data on your customers. But you’ll need a strong digital marketing strategy to take advantage of the power of the internet.